The plan of HAPPYDONORS is to provide counsel, commentary and links that will help nonprofit organizations:
–Increase donor loyalty and lifetime value by enhancing the “donor experience” as cultivated in mail and electronic communications.
–Increase gifts from appeals, thanks to learnings from the efforts of other fundraisers.
— Integrate traditional and new media to best cultivate donors and clearly articulate your mission across channels.
This site is maintained by Dan Shaw — dan (at) dmshaw.com
10502 Sancrest Road, Richmond, VA 23238 USA
See “Who’s behind this?” for more about Dan Shaw.