At The Bridge Conference, I had the great pleasure of hearing a 2-hour session by Michael Johnston titled “25 Take-Aways to Kick Start Multi-Channel Fundraising in Your Nonprofit.”
I had a full day session with Johnston at the Int’l Fundraising Congress in the Netherlands a couple of years ago, the most info-packed day ever. And this Bridge session was just as dense.
He promised to email links to this and more info. I can’t wait.
Johnston has written/edited a couple of good fundraising books. Trouble is, his internet fundraising book was from 1999. A few things have changed. I wish he’d write another, but until then: Catch one of his seminars if you can.
ADDENDUM August 3, 2009, Michael Johnston contributes several chapters in Fundraising Online: ePhilanthropyonline.org’s Guide to Success Online (2nd Edition), published December 10, 2008. This nullifies my carp about the age of Johnston’s internet fundraising book, posted above.
[...] bonus for fundraisers: I’m a fan of Michael Johnston, as I’ve written here before, and he’s doing a full-day pre-conference workshop. Do it if you can. You won’t [...]