Welcome to HAPPYDONORS, a site taking first steps. The plan, quite tentative, is to provide commentary and links that will help nonprofit organizations:
– Increase donor loyalty and lifetime value by enhancing the “donor experience” … a buzzword adapted from the commercial world.
– Increase gifts from mail and electronic appeals, thanks to learnings from the efforts of other fundraisers in the US and worldwide.
This site is created and maintained by Dan Shaw, consultant in direct marketing creative strategy and copy — dan@happydonors.com