Monthly Archives: August 2014

Fundraisers: Don’t ask donors to “respond” today

See the previous post on asking donors to “reply.”  Then swap out the word “reply” and replace with “respond.” But asking readers to “respond” is more than inappropriate.  It’s actually damaging to your relationship. “Respond” is really a marketing term, … Continue reading

Posted in Mail fundraising | Leave a comment

Fundraisers: Don’t tell donors to “reply” today!

How often have you read (or written) the following at the end of a fundraising letter: “Please reply today!” Moving forward, I invite you to reconsider use of the word “reply.”  In fact, I encourage you to drop it from … Continue reading

Posted in Creating for causes, email/internet | Leave a comment