Monthly Archives: May 2013

The #2 Secret to Writing Fundraising Letters that Maximize Results

This is the second post trying to better identify specific strategies/tactics that consistently enable one copy platform to beat a fundraising control.  (The first is here.) The essential issue:  What is the fundraising appeal really about? Organizations — particularly board … Continue reading

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The “resistor” fundraising acquisition package

Many/most organizations keep going back to the same lists for acquisition over and again. They’re good lists. They keep performing well. But you can speculate that thousands of people have become numb to your control acquisition mail package.  At least … Continue reading

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