Monthly Archives: March 2013

Too many fundraising emails? Part III.

As noted in the last post, some organizations have been increasing frequency of emails around deadline until the number of “unsubscribes” was so high it offset projected revenue increase. In a related learning from mail:   The more powerful your appeal, … Continue reading

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Too many fundraising emails? Part II.

If you’re concerned about “peppering” their donors with emails, look first at the nature of your electronic communications. If you mailed me a brochure every few days, I’d quickly stop opening your envelopes. When you mail me a personal note, … Continue reading

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Too many fundraising emails? Part I.

Every direct mail fundraising program generates its share of complaints, usually scrawled notes sent in your reply envelopes complaining that “you send too much mail” and either “you’re wasting donor money” or simply “I don’t like it.” These almost always … Continue reading

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Fundraising’s neglected “Thank You” opportunity

Every good fundraising book, workshop and blog will tell you how important it is to thank your donors.  Quickly.  And often. Yet almost every organization neglects one compelling point of “Thank You” … at the beginning of each appeal to … Continue reading

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