Monthly Archives: February 2013

Copywriting quote of the day

“We should not write so that it is possible for the reader to understand us, but so that it is impossible for him to misunderstand us.”   –Quintilian (Marcus Fabius Quintilianus), c. 35-100 CE

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The #1 Secret to Writing Fundraising Letters that Maximize Results

I’ve beaten a fair number of fundraising controls over the years, but only recently did I stop to compare my overall approach to that taken by most copywriters.   Here it is: Most writers assume that readers will start at the … Continue reading

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