Monthly Archives: December 2011

How to begin a fundraising letter

In consumer direct mail marketing, the rule is “always start with the reply form.”   That’s often the first thing recipients look at, since you must there lay out your proposition. Ok, a clear proposition is a good place to … Continue reading

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Emotion is the prime donor driver for mail/email fundraising programs (not reason!)

A couple of recent posts in The Agitator have touched on the issue of whether reason or emotion drives donations.  Good material, take a look, and subscribe to The Agitator. The one distinction that might be clearer in that debate … Continue reading

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