Monthly Archives: May 2011

Fundraising email deliverability issues

I recently registered with Getting Attention blog (recommended) and Nancy Schwarz’s welcome email had suggestions to ensure I keep getting her newsletter.   Keying off of her recos, with other tips woven in: — Ask your donor recipients to put your … Continue reading

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Why we gotta test in fundraising …

Recently the “Which Test Won?” site reported an intriguing test.  (Register for this site.  It’s a great resource.)  In a nutshell, the test was: “Version A” — The letter tells the story of how a radical new treatment at the … Continue reading

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Make sure donors know where they’re going

As noted in happydonors, I’m a fan of Defenders of Wildlife.  But today I received an email that baffled me for a while and led to this post.  Defenders’ email opens thus … “As if habitat loss and poaching weren’t … Continue reading

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