Monthly Archives: March 2011

“Transformational Giving” in fundraising

John  Dick’s A Small Change blog recently carried a post on “transformational giving” that I’d like to share and applaud.   Read that and see what you get out of it.   Looking at it again today I see potential for varying … Continue reading

Posted in "happy donors", Creating for causes | Leave a comment

The “P.S.” of a fundraising letter

Ok, you’ve written the letter … maybe a long letter … and it’s time to write the P.S.  What to do? Oops … maybe you should have written that first.  Research by Siegfried Vogoele (cited earlier in happydonors.com) indicates that … Continue reading

Posted in Mail fundraising | Leave a comment

Fundraising testing when you can’t test

Most organizations simply don’t work in large enough quantities to test in the mail.  If you’re not mailing in 100,000 or more, it’s tough to get statistically significant results given typical response rates. If you don’t have probability tables, get … Continue reading

Posted in Mail fundraising | Leave a comment