Monthly Archives: February 2011

More on fundraising envelopes

Revisiting some basics.  First, recognize that there are two kinds of envelopes: (1) Personal correspondence.  The ultimate, of course, is a closed-face envelope with typewritten return address and typewritten addressing.  Live stamp with mailer-cancellation.  Postage barcode in the extreme lower … Continue reading

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Why “techniques” work in fundraising mail …

Oops.  Two disclosures: 1)  Testing tells us with high certainty WHICH techniques work in the mail.  Testing NEVER tells us WHY they work.  Frustrating at time.  Still doesn’t prevent us from speculating though, eh? 2)  I know that I’m not … Continue reading

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What works: Fundraising envelopes

You never know until you test.  And then test again every years.  A few recent anecdotes: — I have always argued against teasers on closed-face carrier envelopes.  You pay a premium for match mail to look personal, then shout “solicitation” … Continue reading

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