Monthly Archives: October 2010

Fundraising response percentages

If you mail a hundred letters asking for donations, and five people send a check, then … What percentage didn’t read that four-page letter — a letter that’s WAY too long in the opinion of many? I think it’s safe … Continue reading

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What’s the right “voice” for a fundraising appeal?

A discussion today on this topic reminded me of two things… 1)  A long-time friend and colleague recently engaged me to write a fundraising letter.  After seeing a draft, he invited me to talk with the fellow who was going … Continue reading

Posted in International, Mail fundraising | Leave a comment

What to do with online donors?

Keep emailing them.  Easy enough.  But try an email campaign, deploying at preplanned intervals, reaching some sort of crescendo around an event… A real “event” in the world, like an election. A fundraising event, like a matching gift appeal with … Continue reading

Posted in email/internet, Mail fundraising | Leave a comment