Monthly Archives: August 2010

Fundraising: Bequest marketing

More notes from the recent Bridge to Integrated Fundraising and Marketing conference, this time on getting bequests. No, your best bequest donors are not the high-household income folks who make major gifts.  Bequests almost always come from people who’ve given … Continue reading

Posted in email/internet, Mail fundraising | Leave a comment

Monthly giving fundraising tips

Notes from the recent Bridge to Integrated Fundraising and Marketing conference on Monthly Giving: — More and more US organizations are enrolling donors in monthly giving programs, something long established in Canada, UK, Europe etc, late in the US due … Continue reading

Posted in Mail fundraising | Leave a comment

Branding for nonprofits

I came across this useful article while mulling over a project where the client is asking for a strong emphasis on brand. In” You’re Not Nike — Get Over It”, Jeff Brooks frames the issue very nicely: “An effective nonprofit … Continue reading

Posted in Mail fundraising | Leave a comment

Use a money-back guarantee in fundraising?

John Lepp of Agents of Good recently blogged about the possibility of nonprofits offering donors a money-back guarantee.  Framed in the context of poor donor cultivation — failure to acknowledge gifts or tell donors how contributions are being used — … Continue reading

Posted in Mail fundraising | 1 Comment

What donors see when landing on your web site

A cool tool from a workshop attended last week:  Google Browsersize. Enter your URL and this tool shows you what percentage of people see what areas of your web site when landing, based on statistics on browsers and what size … Continue reading

Posted in Mail fundraising | Leave a comment