Monthly Archives: July 2010

Direct marketing copy for fundraising emails

Nonprofit email efforts have come a long way in this century, from feeble to generally very good, largely due to the incorporation of the tactics and techniques of postal paper mail. Overwhelmingly, organizations’ email approach is essentially mini-magazines, with lots … Continue reading

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Techniques to drive donor action

While most info is directed to commercial marketers, 2,239 Tested Secrets for Direct Marketing Success is worth having in your library. It offers some strong tips specifically for fundraising. Plus most things that work for commercial sales have very useful … Continue reading

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Moving donors from emergency to mission

Like tens of thousands of other people, I wasn’t a donor to Partners In Health until the Haiti earthquake. I say that with confidence after reading that PIH gained tens of thousands of donors via online giving within a month … Continue reading

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