Monthly Archives: May 2010

Fundraising writing INTO an audience

Yes, good direct-marketing fundraisers are always writing to an individual.  At least in one sense.  As you compose a letter, it helps to have an individual in mind, and to write in a manner that “talks” one-on-one to a single … Continue reading

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Try a fundraising “second-gift campaign”

I’ll never forget one session I attended when Steve Froelich, ASPCA Director of Analytics, likened a donor’s first gift experience to a one-night stand … “excited, but uncertain if it was a one-time thing … remorse … used or cast aside … Continue reading

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Great fundraising with social media

Mashable.com is worth tracking for tips in a great variety of endeavors … business, fundraising, or just better keeping up with the accelerating growth of social media.  (I missed sxsw two years now, not tweeting yet, feeling pretty damn 20th … Continue reading

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