Monthly Archives: February 2010

Fundraising for short term memory

Google the word “famously, short term memory holds only about 7 chunks of information, and these fade from your brain in about 20 seconds.” I came across line this in an article on web usability, googled to for a source, … Continue reading

Posted in Mail fundraising | Leave a comment

Accommodating “designated use of funds” in fundraising

When donors give money for a designated use, that’s how the funds must be used. This is not an area with any real flexibility.   An organization that gets “creative” in its interpretation of the donor’s intent when designating use, they … Continue reading

Posted in "happy donors", International | Leave a comment