Monthly Archives: January 2010

Spending on programs vs administration

I attended a session given by Sean Triner of Pareto Fundraising a few years ago, where he asked people to name the charity they held in highest regard.  After listening to a few answers, he in turn asked:  How much … Continue reading

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Emotion and Reasoning in fundraising

I recently picked up Tom Ahern’s new book, Seeing through a Donor’s Eyes,  and highly recommend it to all in fundraising.   Subtitle: How to Make a Persuasive CASE for Everything from your Annual Drive to your Planned Giving Program to … Continue reading

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One way to help

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Can you adapt the Haiti text donation success?

In a word, “no” … or at least not yet. In the wake of the Haiti earthquake disaster the Mobile Giving Foundation mobilized cell carriers to set up quick text messaging channels and allow donations of $10 by texting the … Continue reading

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Fundraising as Jedi persuasion

In the final chapter, Luke Skywalker turns to Darth Vader and says, “I know there’s still good in you.  There’s good in you, I can sense it”. Was this enough to turn Darth back to the Light Side of the … Continue reading

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