Monthly Archives: December 2009

Thank You + tax receipt + premium = More gifts

Maybe late for this year, but … When asking for an end-of-year donation, pump up response by promising… When I send my Thank You Note (a preview of your appreciation), I’ll enclose… … your receipt for tax purposes (drawing yet … Continue reading

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Fundraising: Asking for a little can go a long way

Robert Cialdini’s book Persuasion: The Psychology of Persuasion is a must read for all who market or raise money by any means. His recent Yes! 50 Scientifically Proven Ways to Be Persuasive is also chock full o’ great tips, mostly … Continue reading

Posted in "happy donors", Creating for causes | Leave a comment

Usability confirmation and caution

Here’s an excellent commentary on website usability testing¬†written by Robert Hoekman Jr in the alistapart blog for web designers. A lot is cautionary.¬† Good important stuff, most of which won’t apply to the small organization engaged in do-it-yourself usability testing … Continue reading

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