Monthly Archives: August 2009

Premiums in fundraising, continued

A few years ago, at the Direct Marketing Assn of Washington’s annual meetings representatives of two national groups present long-term value comparisons of mail fundraising with and without use of premiums. They did a random list split, the larger segment … Continue reading

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Siegfried Voegele’s work goes on…

The following was submitted as a comment to my first post on Siegfried Voegele.  Here in full view for any interested: “Although Siegfried Vogele’s books are out of print his ground-breaking methodology on dialogue-marketing still continues to be taught and … Continue reading

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Fundraising with a “well crafted sentence”

I found and bought Siegfried Voegele’s Handbook of Direct Mail: The dialogue method of direct written sales communications.  A steal at $120, from a secondary merchant on amazon.com. This book is dense with great insights on how direct mail letters … Continue reading

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