Monthly Archives: July 2009

Who is Siegfried Voegele?

In one of Mal Warwick‘s sessions at The Bridge Conference, he wanted to talk about Siegfried Voegele, but ran out of time, sparking my interest.  Who is Siegfried Voegele?  (That’s “V-umlaut o”.  Can’t umlaut on a USA keyboard.) Voegele’s definitive … Continue reading

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Who is Michael Johnston?

At The Bridge Conference, I had the great pleasure of hearing a 2-hour session by Michael Johnston titled “25 Take-Aways to Kick Start Multi-Channel Fundraising in Your Nonprofit.” I had a full day session with Johnston at the Int’l Fundraising … Continue reading

Posted in email/internet, Mail fundraising | Leave a comment

What works in fundraising by mail and e…

Just returned from the 2009 Bridge Conference, a joint production of the Direct Marketing Assn of Washington and the Assn. of Fundraising Professionals of DC.   Starting as a rough assemblage three years ago, the two assns are becoming better by … Continue reading

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Big fish, small fish

Almost all of my work is for large organizations, raising money via mail, email and the web.   These groups have one huge advantage over smaller, more local groups: economies of scale. When you have hundreds of thousands of names on … Continue reading

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What worked at least once: Persistence

People for the American Way sent me a membership renewal email last week that I thought was well designed and written, saved in my email swipe file. This week they sent a follow-up, a “carbon copy” … just like some … Continue reading

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