Monthly Archives: June 2009

What might work: “Fan Us on Facebook”

This invitation hit my email inbox some weeks ago, and I was struck by how easy the Post had made it to put them on my Facebook wall.   Next thought:  Why aren’t nonprofits doing this.  A lot. Subsequent chats with … Continue reading

Posted in "happy donors", email/internet | Leave a comment

What works: “I” and “we” …

… when used appropriately, that is. Many Direct Marketing 101 courses preach that the letter is all about “you” and that use of the word “I” will hurt your effort. The first part is true.  Readers are interested in themselves … Continue reading

Posted in Creating for causes, Mail fundraising | Leave a comment

More on the Nielson report

TheAgitator.com — the best advice/commentary blog for nonprofits out there — recently commented on the Nielson Norman report I just cited.  Blackbaud‘s Steve McLauglin posted some comments on this including “Some good nuggets in the report include: – Fixing a … Continue reading

Posted in email/internet | Leave a comment

Nielsen usability report worth your read …

I took a two-day content usability course from Nielsen Norman about a year ago, a good investment if only in its inspiring me to DO usability testing for clients and friends.  The instructor swore that they’d never done a usability … Continue reading

Posted in email/internet | Leave a comment

Where philanthropic money comes from

The last stats I have are for 2007: Total giving in the USA: $295 billion From corporations: $12,720,000 — 4.3% From foundations: $36,500,000 — 12.4% That leaves 83% from individual giving. Of that, $22,910,000 was given in bequests, or another … Continue reading

Posted in email/internet, Mail fundraising | 2 Comments

What works: Getting a second gift

Anyone who’s tracking donor giving patterns and lifetime value will attest that the strongest predictor of continuing support is a second gift.    Since about half of first-time donors never give again.  Getting that second gift from a donor may be … Continue reading

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