This invitation hit my email inbox some weeks ago, and I was struck by how easy the Post had made it to put them on my Facebook wall. Next thought: Why aren’t nonprofits doing this. A lot.
Subsequent chats with tech friends say that creating such invitations is actually pretty easy (for those who know how, that is. Not for me.) But so far, only a handful of the technically adept have been offering this. And, this in this friend’s judgment, at exorbitant fees.
I would not expect this to generate a lot of revenue. But it would be a great way to seal a relationship with a “fan” donor … someone so attuned to your mission that she wants frequent contact.
You’d have to create some content, of course. Better than the usual “just went to the market, got a 6 of Pabst” Facebook fare. But it needn’t be extraordinarily rich content. Nor all that frequent. The Post posts (as it were) every couple of days. And that’s too much for me.
Find someone to set you up. Have a staffer post some news. Could be a cost-effective way to seal and/or cultivate relationships.
The Post had my email @dress because I’d registered for their site, making this close enough to permission based, I think.
Incidentally,the Post didn’t check to see if I had a Facebook page before sending. (I know this because my Facebook is under a different email @dress.) I was on their email distribution as a subscriber. Also because I’d registered on the site. So they just broadcast to their email distribution. If recipients weren’t on Facebook, no relevance, no foul.