Monthly Archives: February 2009

What doesn’t work: Asking for too much money

I’ve run into a common problem across several premium-driven fundraising campaigns: What appears to be the renewal ask is unreasonably high. It’s happening because I’m entice to become a member, donate to appeals, and renewal, all enticed by a premium … Continue reading

Posted in "happy donors", Mail fundraising | Leave a comment

Of plush ocelots and sans serif fonts

I use GoStats to track how many hits I get at happydonors.com, a free service that tells me how many unique visitors, pages viewed, and what site led them here. While this is not a super-trafficked site, I’ve stopped being … Continue reading

Posted in email/internet | Leave a comment

The future of Facebook

Yesterday Facebook founder Mark Zuckerberg posted that Facebook is backing off it’s new “Terms of Service” … some semi-outrageous legalese inserted in the user agreement earlier this month. The now-revoked terms gave Facebook ‘an irrevocable, perpetual, non-exclusive, transferable, fully paid, … Continue reading

Posted in email/internet | Leave a comment

A few notes on the carrier envelopes

This continues the survey of 130 recent fundraising renewals and appeals started in the last post. Some observations… As noted, I didn’t realize that Covenant House had sent me a crucifix on a chain until I’d opened and rummaged through … Continue reading

Posted in Mail fundraising | Leave a comment

Learning from the ol’ mailbox

Between Thanksgiving and January 31, I chucked all incoming fundraising mail into a box, which I’m now going through, looking for learnings. This is wholly unscientific analysis of course. Quite a few I know are controls because I’ve seen them … Continue reading

Posted in Mail fundraising | Leave a comment