Monthly Archives: January 2009

What may not work: “Yes we did!”

I’m certainly celebrating Obama’s election and inauguration, as are most everyone I know in the fundraising community.  Well, the progressive wing anyway.  Which brings to mind a few traps that some fell into during the last eight years. During Bush’s … Continue reading

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“How many renewal notices should we send?”

Statistically, there is a right answer to this question: “Send renewal notices until the cost of a donor/member renewal is greater than the cost of acquiring a new donor/member.” If your net cost per renewed donor in Renewal 6 is … Continue reading

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Renewals are renewals. Appeals, appeals.

Renewals and appeals are different kinds of communications, with different dynamics driving gifts, and different creative strategies. Fundraisers who respect these difference will be more successful in the long run than those who muddle the distinctions, thus dampening the dynamics … Continue reading

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Good things are still happening!

As we slide into a new year and days closer to a new presidential administration, I’m optimistic — with good reasons, I think — and nonprofits I see still have good things going on. Nobody I know has been misguided … Continue reading

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