Monthly Archives: December 2008

How to make donors “holiday happy” …

Take a look at this Christmas card from Save the Children. I hope it inspires your own program, and maybe to support StC.

Posted in "happy donors" | Leave a comment

Another bit on web usability

Following the theme of the last couple of posts, here’s a video of the Web Usability Event on June 25 featuring Tom Chi, Senior Director – User Experience, Yahoo!, Jeremy Ashley, Vice President, Applications User Experience, Oracle, and David Nelson, … Continue reading

Posted in email/internet | Leave a comment

More web usability tips …

At South-by-Southwest Interactive, I saw web content being “discovered” in a community largely driven by web design.   Ever since, I’ve run across recurring affirmation that content and the presentation of content are primary factors in how much, how well, and … Continue reading

Posted in email/internet | Leave a comment

What doesn’t work: Driving to unsubscribe

My retiring email @dress will expire in a week or so, and I’ve now unsubscribed from many nonprofits electronic newsletters and email distribution lists.  That was the only… or most reasonable… action. The most common options working off an inbound … Continue reading

Posted in email/internet | Leave a comment