Monthly Archives: November 2008

What doesn’t work: Can’t change my @dress

I’m migrating from one email address to another, with the old address going dead in about a month.  As part of this, I’m trying to change my email address with a number of nonprofit organizations.  An educational exercise I invite … Continue reading

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Serif v Sans Serif etc continued…

In earlier posts, I noted that in many tests of letter font Courier outpulled pretty much everything, tying in one test with Times Roman.  In these, the only variable was letter font.  Losers included all sans serif fonts and many … Continue reading

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Fundraising in a Tough Economy #4: A high-donor tax benefit appeal

Right now is the time to get out a quick appeal to high-household-income, large-gift donors, maybe hand-selected, contacted via a very personal letter or maybe by phone.  The proposition: Most took a hit in the stock market.  And most will … Continue reading

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Fundraising in a Tough Economy #3: Pareto Principle

You may know the Pareto Principle as the 80/20 rule or the Law of the Vital Few.  In fundraising, it’s reflected in the general truth that 80% of our donations come from 20% of our donors. The good application today … Continue reading

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Website Usability for Nonprofits (and others)

A friend today relayed to me a site with more info than I took in last week during two days of sessions on “Content Usability”.   This is good stuff courtesy of Smashing Magazine.

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Fundraising in a Tough Economy #2 — Some stats

The Agitator is a great resource for fundraisers. (They’re launching a premium service. Check it out.) A few weeks ago they asked readers about their expectations for the remainder of 2008 and just published some results in Fundraising Vital Signs 1. … Continue reading

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Fundraising in a Tough Economy #1 — Do we have a problem?

Touching base with colleagues and clients, I’m not getting a clear reading on the fundraising consequences of the devastating drop in the stock market. Almost all organizations are nervous and generally report some decline in response and/or overall donations. Anecdotes … Continue reading

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