Monthly Archives: May 2008

Life, the Universe etc. Part 2

In the May/June Utne Reader I found an article by Charles Eisenstein titled “Time to Cut Class” attributed to Education Revolution which challenges habits and beliefs which, I agree, permeate our culture and are reinforced by education systems. I think … Continue reading

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Don’t blame the messenger

I’ve praised the work and fundraising of Save the Children on these pages. It’s with very mixed feelings that I now follow the British StC’s expose of child molestation by “humanitarian” workers and United Nations peacekeepers in several destitute and … Continue reading

Posted in "happy donors", International | Leave a comment

What works: 5 planned-giving tips

Notes from a conference. True tales from prominent nonprofits: 1. 65% of deferred giving is in the form of bequests 2. 65% of bequests are from low-dollar mail donors 3. Most wills are written in January. 4. Experience of a … Continue reading

Posted in Mail fundraising | Leave a comment

What works: 9 response fundraising tips

Notes from a conference: True tales of what worked for nonprofits in direct response fundraising: 1. An organization had volunteers test “no ask” Thank You phone calls to a group of donors. They got an average 3% increase in donations … Continue reading

Posted in Mail fundraising | Leave a comment

What works: incredible credibility

I just received an email ask from Save the Children around Myanmar relief efforts. As usual, everything about this appeal was exceptional, clinching with a link at the bottom to a journal by someone on the ground, a website on … Continue reading

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What works: Ad support

If you haven’t yet, visit www.freerice.com. This site was created by John Breen, a US computer programmer and anti-poverty activist. As you’ll see, it challenges visitors to select the definition of word, with increasing difficulty. When they’re right, 20 grains … Continue reading

Posted in email/internet | Leave a comment

What works …

Jerry Huntsinger’s trademark letter opening, famous to veteran mail fundraisers, was … … a sentence fragment, ending in an ellipsis (“…”) which breaks to a block indented paragraph. The reader is thus eased into the letter, then visually directed to … Continue reading

Posted in email/internet, Mail fundraising | Leave a comment

Culture of philanthropy: Make a gift or pay your taxes?

The last two happydonors posts reference articles that, at some point, wander into speculation about whether more funds might be raised for philanthropic purposed by shifting programs under the government’s wing and having donations essentially included in people’s taxes. Disclosure: … Continue reading

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