Monthly Archives: April 2008

The socioeconomists are on it!

“What Makes People Give” (New York Times, March 9, 2008) is an overview of some recent research and discussion among economists and sociologists about the title question. As a died-in-wool direct mail small donor fundraiser, it both puzzled me and … Continue reading

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This is your brain on donating

Giving makes you feel good. No, really, it does. I’ve heard for years that a generous act releases endorphins that give you a positive rush, but not seen solid documentation. Today I ran across an article that dodges endorphins but … Continue reading

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The Answer to Life, the Universe, and Everything

On the face of it, we aspire to the impossible. Our marketing proposition: give us your hard-earned money … and get nothing in return. The good news: It works. People share your goals and want to give you their money … Continue reading

Posted in Creating for causes, email/internet, Mail fundraising | Leave a comment

What works in fundraising: Cash and coin

Back in the 1990s I wrote donor appeals for two organizations in which a real live dollar bill was enclosed with each letter. Only to the top tier of donors, of course. Closed-face, highly personal, with the dollar the first … Continue reading

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What works? Renewals to WHYFUs

Many organizations designate donors as “members” even when membership is automatic with donation, membership lacks concrete benefits, or all benefits are sent to all donors regardless of response to renewals. Why call your donors “members”? People may have a stronger … Continue reading

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Fun intros to RSS, wikis and more

Just came across Learning Web Basics Without Looking Stupid — remarkably fun, easy introductions to blogging, RSS, social networking, and wikis. The host site — artful manager — is centered on managing art organizations, but meanders into many areas of … Continue reading

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