Monthly Archives: March 2008

What works: Stamp, no stamp, lots of stamps …

The results of a few stamp-related tests and observations: If you’re using postage-paid business reply envelopes, test a “place stamp here” instead of paying postage. Clear cost benefit. Plus I’ve seen many programs also increase response and/or average gift when … Continue reading

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How much “faith” should we have in copy?

I just received the e-newsletter from npadvisors … a recap of the Nonprofit Technology Conference highlighting a gathering they hosted for folks involved in faith-based online fundraising. Along with topics shared by all nonprofits, they spent time on more focused … Continue reading

Posted in email/internet, International | Leave a comment

“Pimp My Nonprofit” at sxsw

South-by-Southwest Interactive 2008 offered the first-time-ever session dedicated to online fundraising. You’ll find an excellent complete account here at the LongStation blog. (thanks!) I’m engaged in a few DC-based and on international conference organization, so I was surprised to find … Continue reading

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South-by-Southwest overview

The 2008 sxsw interactive conference in Austin felt much bigger than last year’s 6,500 registration, with many more sessions, and a dominant theme relevant to the “happydonor” mission … Last year the buzzword was “Web 2.0” — an umbrella for … Continue reading

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Lookout US! Here comes the future …

While internet via mobile dominates the Pacific Rim and is well established in Europe, it’s lagged in the US, largely thanks to carriers who think of themselves as “content” rather than “channel.”  (Think about it.  That’s the basis for their … Continue reading

Posted in email/internet | 1 Comment