Monthly Archives: February 2008

Face to Face … by other means

I love the emergence of Face-to-Face as a viable fundraising vehicle.   A wonderful convergence of volunteerism and engagement with now proven potential to acquire younger donors. It’s also a potent reminder of a classic definition of “direct marketing” as “Face … Continue reading

Posted in Creating for causes, email/internet, Mail fundraising | Leave a comment

What works: Bar codes

  Just received this package from the Democratic National Committee. Beautifully designed to give the impression that of “officialness” (the mail equivalent of Colbert Report “truthiness”) that very often lifts response for political action or, in this case, purely political … Continue reading

Posted in Mail fundraising | Leave a comment

Reading Reco for fellow “Unreasonable People”

Here’s a book worth a look, published in February 2008: The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World by John Elkington and Pamela Hartigan. Quoting George Bernard Shaw: “The reasonable man adapts himself to … Continue reading

Posted in International | Leave a comment

What doesn’t work: “Sincerely”

This post is partly a reading recommendation:  SEND by David Shipley and Will Schwalbe, a compact, 247-page book subtitled “The Essential Guide to Email for Office and Home.”  These gentlemen spoke at South by Southwest last year, a session I dodged … Continue reading

Posted in "happy donors", email/internet | 1 Comment

What works: 10 seconds on your web site

A make-or-break checklist: 10 things a potential donor should QUICKLY see on your site: 1. Your name, logo, and MISSION. A very brief mission statement. Or captioned images that clearly represent your mission. 2. Photos of people. 3. Some way … Continue reading

Posted in email/internet | Leave a comment

What works: A few recent anecdotes

At the 2008 DMA Nonprofit Federation meetings in DC, results from some tests were shared.  A sampling:

Posted in Mail fundraising | Leave a comment