Monthly Archives: January 2008

That critical first step: Showing up

At the DMA Nonprofit Federation Meetings in DC last week, Tom Gaffny (Exec VP for Fundraising, Epsilon) did a great reality check on nonprofits’ internet new-donor follow-up. In December 2006, Tom sent $15 donations online to about 65 organizations, then … Continue reading

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What works: Getting the second gift I

The quick fix:  The most effective thing I’ve seen — worked for half a dozen organizations — a strong “Thank You” Welcome Kit with a letter that drives completion and return of a Survey. “We’re so glad to have you … Continue reading

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Eyetracking studies for web design

This link came to my attention recently.   Not a lot new, but a lot good in the way of direction for web design, all applicable to nonprofits.  Give it a look: Eye-tracking studies.

Posted in email/internet | Leave a comment

What too often doesn’t work: Mail timing

Difficulties of response processing, list deduping, and mail timing bedevil the best of us … and our donors. A recent example: I became a first-time donor to Defenders of Wildlife late last November. In December I received what I thought … Continue reading

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What works: Carrier envelopes

“The only purpose of a carrier envelope is to get opened.” Who said that?  Quite a few people by now, but, while true, not helpful. We have two kinds of envelopes: 1)  Those that adhere to the conventions of personal … Continue reading

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What works: Basic mail package

After doing and/or seeing scores of tests, and observing responses to several organizations’ over more than a decade, I’ve seen the following configuration as the “best practices” to start any program: Carrier envelope:  Always use a logo on the face … Continue reading

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“Appreciation, not recognition”

Mal Warwick is one of the most experienced and skillful in direct mail fundraising, plus very generous with his knowledge.  You’ll find out when you go to my “useful links” sidebar.  I scan his site for gems, plus happen to have … Continue reading

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Whence a “Culture of Philanthropy”

Being an American, I was initially surprised by the domination of one theme at the International Fundraising Congress: developing a “Culture of Philanthropy.” My blindness arises from living and working in what’s actually a very unusual nation, where we take … Continue reading

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Satisfaction vs Happiness

The prior post on Richard Radcliffe’s talk at IFC covered many of his points, but dodged his core message, to my mind:  Satisfaction is cognitive — happiness is emotional. To move past “donor satisfaction”  and create “donor happiness”, we must … Get … Continue reading

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A tip o’ the hat, part 1 …

After I started formulating HAPPYDONORS in 2007, I saw more and more articles on “donor satisfaction” and the varying degrees of appreciation nonprofits show their supporters. At the 2007 International Fundraising Congress I missed the one session best targeted this … Continue reading

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