Category Archives: email/internet

Fundraisers: Get off your carousels!

I’m still seeing carousels on many nonprofit’s websites, even though their effectiveness has been disproven repeatedly for more than a year … even as they rose in popularity. I’m talking about rotating feature frames on websits — carousels … AKA … Continue reading

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Fundraisers: Don’t tell donors to “reply” today!

How often have you read (or written) the following at the end of a fundraising letter: “Please reply today!” Moving forward, I invite you to reconsider use of the word “reply.”  In fact, I encourage you to drop it from … Continue reading

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Great “vote” to “survey” to fundraising …

Don’t get me started on what industrial agriculture and mega-processing is doing to our food and health.   Read Michael Pollan’s In Defense of Food and keep investigating this matter.  That said … I’m an avid customer of my local farmer’s … Continue reading

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Great resources for fundraisers

Mal Warwick has been sending a great newsletter for fundraisers for more than a decade.  In a recent email he announced that he’s shifting away from his agency work to dedicate energies to One World Futbol, a charity that distributes … Continue reading

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“Kickstarter” — donate in time or your money back

My son is raising money through something called “Kickstarter” whereby people donate in mostly small amounts toward a time-limit target.  If he doesn’t raise enough money, your credit/debit card is not charged. An interesting way to engage, test for interest, … Continue reading

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What to do with online donors?

Keep emailing them.  Easy enough.  But try an email campaign, deploying at preplanned intervals, reaching some sort of crescendo around an event… A real “event” in the world, like an election. A fundraising event, like a matching gift appeal with … Continue reading

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Need for “preferred first name” in email

Because of credit card donations, I’m on record with many nonprofit organizations with my full first name: Daniel. Essential for that purpose, but I generally go by “Dan” and I’ve been momentarily puzzled by a couple of emails recently like … Continue reading

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SEO key word help for fundraisers (and all!)

Google makes so much available to those of us who have websites.  It’s just so hard for some of us to find or figure out. Ok, it’s hard for ME to find or figure out.  But here’s one I recently … Continue reading

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Do fundraising websites need FAQs?

I look at “A List Apart: For People Who Make Websites” from time to time, particularly articles about web content.  Good stuff. A recent article applies to fundraisers as well as all — Infrequently Asked Questions of FAQs.  Author R. … Continue reading

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More on fundraising for bequests

Yet more notes regarding planned giving marketing from the recent Bridge to Integrated Fundraising and Marketing conference, this time from a session given by Nathan Stelter of  The Stelter Company.   These are jottings drawn from a presentation largely about a … Continue reading

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