Category Archives: Creating for causes

Fundraisers: Get off your carousels!

I’m still seeing carousels on many nonprofit’s websites, even though their effectiveness has been disproven repeatedly for more than a year … even as they rose in popularity. I’m talking about rotating feature frames on websits — carousels … AKA … Continue reading

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Fundraisers: Don’t tell donors to “reply” today!

How often have you read (or written) the following at the end of a fundraising letter: “Please reply today!” Moving forward, I invite you to reconsider use of the word “reply.”  In fact, I encourage you to drop it from … Continue reading

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A reminder: Fundraising mail still rocks …

The year-end flood of nonprofit mail feeds cynicism among some fundraisers, particularly new folks and those in small organizations.  In that light, I was happy to see a blog post from a friend with some reminders of why direct mail … Continue reading

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“Transformational Giving” in fundraising

John  Dick’s A Small Change blog recently carried a post on “transformational giving” that I’d like to share and applaud.   Read that and see what you get out of it.   Looking at it again today I see potential for varying … Continue reading

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Nonsexist writing for fundraising

I recently heard a presentation that had good info but was made unbearable to my ear by the speakers struggle with nonsexist language. “Each child had his or her lesson in individual classrooms before he or she took time off … Continue reading

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Fundraising: Asking for a little can go a long way

Robert Cialdini’s book Persuasion: The Psychology of Persuasion is a must read for all who market or raise money by any means. His recent Yes! 50 Scientifically Proven Ways to Be Persuasive is also chock full o’ great tips, mostly … Continue reading

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“100 Incredible Philanthropy Blogs”

Just doing some background research and came across “100 Incredible Philanthropy Blogs.” I haven’t looked through them all yet, of course, but enough to say the list is worth some investigation.  (Now must work harder until happydonors makes the list!)

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Fundraising: “Sell the sizzle, not the steak?”

I can’t remember when or where that general advertising “truism” arose, but I’m long tired of if. In direct marketing, though, I still accept a maxim not too distant: Sell benefits, not features. Somehow that makes better sense.   But what … Continue reading

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The Only Rule

Dale Carnegie: “You’ll have more fun and success when you stop trying to get what you want…” (a donation) “…and start helping other people get what they want.” (a feeling of having accomplished something because they made a gift to … Continue reading

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What works: “I” and “we” …

… when used appropriately, that is. Many Direct Marketing 101 courses preach that the letter is all about “you” and that use of the word “I” will hurt your effort. The first part is true.  Readers are interested in themselves … Continue reading

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