Category Archives: Mail fundraising

Fundraisers: Don’t ask donors to “respond” today

See the previous post on asking donors to “reply.”  Then swap out the word “reply” and replace with “respond.” But asking readers to “respond” is more than inappropriate.  It’s actually damaging to your relationship. “Respond” is really a marketing term, … Continue reading

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A reminder: Fundraising mail still rocks …

The year-end flood of nonprofit mail feeds cynicism among some fundraisers, particularly new folks and those in small organizations.  In that light, I was happy to see a blog post from a friend with some reminders of why direct mail … Continue reading

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Fundraising in a competitive environment?

Many organizations realize that they have “competitors” — organizations engaged in similar missions that are communicating with the same members/donors.  Think animal welfare.   Environmental groups.  Wildlife.  Etc. True to a great extent.   One poll I ran across at a conference … Continue reading

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The #2 Secret to Writing Fundraising Letters that Maximize Results

This is the second post trying to better identify specific strategies/tactics that consistently enable one copy platform to beat a fundraising control.  (The first is here.) The essential issue:  What is the fundraising appeal really about? Organizations — particularly board … Continue reading

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The “resistor” fundraising acquisition package

Many/most organizations keep going back to the same lists for acquisition over and again. They’re good lists. They keep performing well. But you can speculate that thousands of people have become numb to your control acquisition mail package.  At least … Continue reading

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Too many fundraising emails? Part III.

As noted in the last post, some organizations have been increasing frequency of emails around deadline until the number of “unsubscribes” was so high it offset projected revenue increase. In a related learning from mail:   The more powerful your appeal, … Continue reading

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Too many fundraising emails? Part II.

If you’re concerned about “peppering” their donors with emails, look first at the nature of your electronic communications. If you mailed me a brochure every few days, I’d quickly stop opening your envelopes. When you mail me a personal note, … Continue reading

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Too many fundraising emails? Part I.

Every direct mail fundraising program generates its share of complaints, usually scrawled notes sent in your reply envelopes complaining that “you send too much mail” and either “you’re wasting donor money” or simply “I don’t like it.” These almost always … Continue reading

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Fundraising’s neglected “Thank You” opportunity

Every good fundraising book, workshop and blog will tell you how important it is to thank your donors.  Quickly.  And often. Yet almost every organization neglects one compelling point of “Thank You” … at the beginning of each appeal to … Continue reading

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Copywriting quote of the day

“We should not write so that it is possible for the reader to understand us, but so that it is impossible for him to misunderstand us.”   –Quintilian (Marcus Fabius Quintilianus), c. 35-100 CE

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