Category Archives: “happy donors”

Fundraisers: Get off your carousels!

I’m still seeing carousels on many nonprofit’s websites, even though their effectiveness has been disproven repeatedly for more than a year … even as they rose in popularity. I’m talking about rotating feature frames on websits — carousels … AKA … Continue reading

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“Transformational Giving” in fundraising

John  Dick’s A Small Change blog recently carried a post on “transformational giving” that I’d like to share and applaud.   Read that and see what you get out of it.   Looking at it again today I see potential for varying … Continue reading

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Need for “preferred first name” in email

Because of credit card donations, I’m on record with many nonprofit organizations with my full first name: Daniel. Essential for that purpose, but I generally go by “Dan” and I’ve been momentarily puzzled by a couple of emails recently like … Continue reading

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How to create a very Unhappy Donor

UPDATE 15 June 2010:  Ocean Conservancy resolved this with an apology (accepted) and offer to refund donations debited (declined).   Further thoughts in the next post. I’ve donated to Ocean Conservancy off and on for quite some time.  $50 or so … Continue reading

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Use of premiums in fundraising

Over the last six months I “bought” four beautiful, quite large plush animals from the Sierra Club.  Well, I discovered that the Sierra Club had what looked like the handsomest premiums that they send to people who “Sponsor a Wild … Continue reading

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The first step to maximize donor lifetime value?

Here’s your #1 best action when you want to have the best donor cultivation … the best donor retention … the greatest bequest giving … the best lifetime donor value … Acquire the right donors!!! Duh?  No, really. For smaller … Continue reading

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Accommodating “designated use of funds” in fundraising

When donors give money for a designated use, that’s how the funds must be used. This is not an area with any real flexibility.   An organization that gets “creative” in its interpretation of the donor’s intent when designating use, they … Continue reading

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Emotion and Reasoning in fundraising

I recently picked up Tom Ahern’s new book, Seeing through a Donor’s Eyes,  and highly recommend it to all in fundraising.   Subtitle: How to Make a Persuasive CASE for Everything from your Annual Drive to your Planned Giving Program to … Continue reading

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Fundraising as Jedi persuasion

In the final chapter, Luke Skywalker turns to Darth Vader and says, “I know there’s still good in you.  There’s good in you, I can sense it”. Was this enough to turn Darth back to the Light Side of the … Continue reading

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Thank You + tax receipt + premium = More gifts

Maybe late for this year, but … When asking for an end-of-year donation, pump up response by promising… When I send my Thank You Note (a preview of your appreciation), I’ll enclose… … your receipt for tax purposes (drawing yet … Continue reading

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