Author Archives: Dan

Fundraisers: Get off your carousels!

I’m still seeing carousels on many nonprofit’s websites, even though their effectiveness has been disproven repeatedly for more than a year … even as they rose in popularity. I’m talking about rotating feature frames on websits — carousels … AKA … Continue reading

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Fundraisers: Don’t ask donors to “respond” today

See the previous post on asking donors to “reply.”  Then swap out the word “reply” and replace with “respond.” But asking readers to “respond” is more than inappropriate.  It’s actually damaging to your relationship. “Respond” is really a marketing term, … Continue reading

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Fundraisers: Don’t tell donors to “reply” today!

How often have you read (or written) the following at the end of a fundraising letter: “Please reply today!” Moving forward, I invite you to reconsider use of the word “reply.”  In fact, I encourage you to drop it from … Continue reading

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A reminder: Fundraising mail still rocks …

The year-end flood of nonprofit mail feeds cynicism among some fundraisers, particularly new folks and those in small organizations.  In that light, I was happy to see a blog post from a friend with some reminders of why direct mail … Continue reading

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Fundraising in a competitive environment?

Many organizations realize that they have “competitors” — organizations engaged in similar missions that are communicating with the same members/donors.  Think animal welfare.   Environmental groups.  Wildlife.  Etc. True to a great extent.   One poll I ran across at a conference … Continue reading

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The #2 Secret to Writing Fundraising Letters that Maximize Results

This is the second post trying to better identify specific strategies/tactics that consistently enable one copy platform to beat a fundraising control.  (The first is here.) The essential issue:  What is the fundraising appeal really about? Organizations — particularly board … Continue reading

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The “resistor” fundraising acquisition package

Many/most organizations keep going back to the same lists for acquisition over and again. They’re good lists. They keep performing well. But you can speculate that thousands of people have become numb to your control acquisition mail package.  At least … Continue reading

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Too many fundraising emails? Part III.

As noted in the last post, some organizations have been increasing frequency of emails around deadline until the number of “unsubscribes” was so high it offset projected revenue increase. In a related learning from mail:   The more powerful your appeal, … Continue reading

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Too many fundraising emails? Part II.

If you’re concerned about “peppering” their donors with emails, look first at the nature of your electronic communications. If you mailed me a brochure every few days, I’d quickly stop opening your envelopes. When you mail me a personal note, … Continue reading

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Too many fundraising emails? Part I.

Every direct mail fundraising program generates its share of complaints, usually scrawled notes sent in your reply envelopes complaining that “you send too much mail” and either “you’re wasting donor money” or simply “I don’t like it.” These almost always … Continue reading

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